MARKETING RESEARCH
Organizations that rely for their success on effective delivery of services and products to customers understand the critical importance of timely and accurate marketing research. In addition to development of organizational and individual performance factors within a client organization, Matrix can assess the performance of products and services in a way that uniquely compliments our other performance development services.
Matrix offers a complete range of both Internet based and traditional marketing research services, providing comprehensive, accurate and cost-effective methods in both quantitative and qualitative domains. These services may be utilized in marketing research applications, as well as in such other web-based applications as on-line consensus groups, on-line concept testing and on-line symposia. All of our marketing research projects are designed in close collaboration with our clients to insure that project needs are clearly defined and in good alignment with the strategic goals of our client.
Matrix offers a complete range of both Internet based and traditional marketing research services, providing comprehensive, accurate and cost-effective methods in both quantitative and qualitative domains. These services may be utilized in marketing research applications, as well as in such other web-based applications as on-line consensus groups, on-line concept testing and on-line symposia. All of our marketing research projects are designed in close collaboration with our clients to insure that project needs are clearly defined and in good alignment with the strategic goals of our client.
Our marketing research staff has conducted over a thousand on-line surveys and tele-web groups, eliciting responses from thousands of professional and lay participants. These surveys have included:
- Market Assessments
- Multidimensional Scaling
- Conjoint Analysis
- Pricing Sensitivity Studies
- Concept Tests
Accurate and valid testing of various materials and concepts is a critical component of any effective marketing plan. Our staff has tested a wide range of concepts including:
- Journal advertisements
- Brochures (business professionals and consumers)
- Advertorials
- Logos
- Advertising copy
- Corporate web sites
- Products (existing and in-development)
- New applications and indications
At Matrix we utilize an Nth select or random sampling methodology in our respondent recruiting process, thereby reducing bias associated with predesigned panels. This method allows us to target any segment of interest such as, for example, specialty physicians or allied health professionals. Furthermore, as a result of our experience conducting numerous on-line surveys, we have many respondents available for the construction of advisory panels if they are warranted for a given marketing application.
Various electronic and direct mail communication programs are used to recruit participants, and we do not place limitations on the recruiting process. That is, we can take “called-on” or other database lists from our clients or utilize our own databases. For example, we can take lists or prescribing information data from a pharmaceutical manufacturer and match it with our proprietary databases of health care professionals for the targeted segments.
As surveys are in process, clients have the options to access and monitor real-time results, and, if desired, they may elect to close the survey when they are confident that specific market trends are evident.
Our surveys generate rapid answers to your questions, and are more accurate and cost-effective than traditional methods. Internet surveys do not require reproduction or data entry, and participants can often be polled overnight. When time is of the essence, this is the most rapid method available for obtaining comprehensive marketing research data.