| Organizations that rely for their success
on effective delivery of services and products to customers understand
the critical importance of timely and accurate marketing research.
In addition to development of organizational and individual performance
factors within a client organization, Matrix can assess the performance
of products and services in a way that uniquely compliments our other
performance development services.
Matrix offers a complete range of both Internet based and traditional
marketing research services, providing comprehensive, accurate and
cost-effective methods in both quantitative and qualitative domains.
These services may be utilized in marketing research applications,
as well as in such other web-based applications as on-line consensus
groups, on-line concept testing and on-line symposia. All of our marketing
research projects are designed in close collaboration with our clients
to insure that project needs are clearly defined and in good alignment
with the strategic goals of our client.
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Our marketing research staff has conducted over a thousand on-line
surveys and tele-web groups, eliciting responses from thousands
of professional and lay participants. These surveys have included:
Market Assessments
Multidimensional Scaling
Conjoint Analysis
Pricing Sensitivity Studies
Concept Tests
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Accurate and valid testing of various materials and concepts
is a critical component of any effective marketing plan. Our staff
has tested a wide range of concepts including:
- Journal advertisements
- Brochures (business professionals and consumers)
- Advertorials
- Logos
- Advertising copy
- Corporate web sites
- Products (existing and in-development)
- New applications and indications
At Matrix we utilize an Nth select or random sampling
methodology in our respondent recruiting process, thereby reducing
bias associated with predesigned panels. This method allows us to
target any segment of interest such as, for example, specialty physicians
or allied health professionals. Furthermore, as a result of our experience
conducting numerous on-line surveys, we have many respondents available
for the construction of advisory panels if they are warranted for
a given marketing application.
Various electronic and direct mail communication programs are used
to recruit participants, and we do not place limitations on the recruiting
process. That is, we can take “called-on” or other database
lists from our clients or utilize our own databases. For example,
we can take lists or prescribing information data from a pharmaceutical
manufacturer and match it with our proprietary databases of health
care professionals for the targeted segments.
As surveys are in process, clients have the options to access and
monitor real-time results, and, if desired, they may elect to close
the survey when they are confident that specific market trends are
evident.
Our surveys generate rapid answers to your questions, and are more
accurate and cost-effective than traditional methods. Internet surveys
do not require reproduction or data entry, and participants can often
be polled overnight. When time is of the essence, this is the most
rapid method available for obtaining comprehensive marketing research
data.
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