Mr. Kessler introduced use of the Internet as a medical market research tool and has been instrumental in introducing and producing world wide Internet Symposia to medical societies and medical professionals. In addition he has helped major companies develop strategies for merging product lines and sales organizations.

Previously Mr. Kessler has held various sales and marketing positions with Roche Diagnostic Systems and Ortho Diagnostics Systems (a division of Johnson and Johnson). Positions included Director of National Accounts and member of the Roche Diagnostic Operating Committee, Business Unit Manager for Immunoassay Products and Marketing Manager for computer data management systems for Ortho.

In addition to his experience in the diagnostics industry, he was a market research analyst for Time Life Incorporated as well as on the adjunct faculty of University of Baltimore where he taught consumer behavior to juniors and seniors in the college’s marketing program.

Mr. Rowell provides Database Development, Database Marketing Programs, Targeted Market Research, Strategic Planning, Sales Force Deployment and Internet Strategies.

Previously, Mr. Rowell was the President of the Somerset Consulting Group, a company that specialized in sales and marketing consulting, specifically in the area of market research and new business development. His earlier work experience includes Ortho Diagnostic Systems, a Johnson & Johnson company, from 1969 to 1985. Positions held include: Group Product Director, Marketing Director, Sales Manager and Sales Representative. Responsibilities included general management of sales and marketing functions including market research, product finance, national accounts, sales training and development product promotion advertising, technical services and technology acquisition.

Mr. Rowell received his Bachelor of Arts Degree from Olivet College in 1966 and served in the US Army from 1966 to 1969 earning the rank of First Lieutenant.

Dr. Alter is responsible for assessing strategic requirements and interpreting medical issues for marketing research projects and medical conferences. He also acts as a moderator for on-line consensus groups and assists in the design of medical research questionnaires.

Dr. Alter is a specialist in Pediatric Endocrinology in The Children's Hospital of Philadelphia and a Clinical Assistant Professor of Pediatrics at the University of Pennsylvania School of Medicine. Previously, he served as Assistant Professor of Pediatrics at the University of Massachusetts Medical School.

During his tenure at Penn, Dr. Alter has received numerous awards and grants, including Fellow Teacher of the Year Award, Faculty Teaching Award and National Faculty Development Scholars Program.

Dr. Alter received a BA, Summa Cum Laude, in mathematics and chemistry from the University of Pennsylvania and an M.D. with honors from Harvard Medical School and the Massachusetts Institute of Technology Health and Science Program. He served his residency at Boston Children's Hospital, which is ranked among the country's leading children's hospitals.

Dr. Choi is responsible for directing the company’s traditional and Internet-based market research services, including project planning and implementation, survey data analysis and reporting, and designing on-line research applications.

Dr. Choi is an associate professor of marketing at the Rutgers University Graduate School of Management, where he has received numerous awards and grants. Among them include being a two-time recipient of the General Electric Teaching Fellowship Award for his work in developing web-based communication and teaching.

He earned MA and Ph.D. degrees in decision sciences and marketing from The Wharton School, University of Pennsylvania, where he studied under Dr. Wayne S. DeSarbo, a pioneer in conjoint modeling and analysis. He earned an MBA in management science from Michigan State University, and BA and BS degrees in management and pharmaceutics from Seoul National University in Korea.

Dr. Choi has authored and co-authored numerous articles and research papers for leading domestic and international management publications. He has also co-authored several books, and has presented at national and international management conferences.

Dr. Kover is a leader in design and execution of advertising testing. Dr. Kover consults on advertising research services and the design of optimal methods to adapt advertising research methods to the Internet. During the 1990’s he was Chair of the Marketing Department at Fordham University’s Graduate School of Business.

Before entering academia, Arthur spent 20 years directing research activities at some of the world’s largest advertising agencies including Kenyon & Eckhardt (now Bozell), Cunningham & Walsh and J. Walter Thompson. Dr. Kover also serves as the Editor of The Journal of Advertising Research and is a Management Fellow at Yale University’s School of Management.

Dr. Kover earned a BA in sociology from Cornell University and MA and Ph.D. degrees in sociology from Yale University. He is the recipient of some of the industry’s most prestigious awards and honors, and has authored or co-authored nearly 100 articles, research papers and books. He is also a noted lecturer, having presented at numerous seminars, conferences and advertising council meetings.

Mr. Trepagnier has twenty years of experience in the healthcare industry in marketing, product development and strategic planning.
Previously Mr. Trepagnier was Vice President of Sales and Marketing, OraSure Technologies, Inc. He also was Director of Centralized Marketing and headed U.S. point-of-care marketing for Bayer Diagnostics, and held marketing management and strategic planning positions of increasing scope and responsibility with DuPont Diagnostics.

Mr. Trepagnier earned a BS in statistics from Stanford University and an MBA from the Wharton Graduate School, University of Pennsylvania, where he authored his thesis on conjoint analysis. At Wharton Mr. Trepagnier studied under Paul E. Green, a pioneer in quantitative marketing research techniques, and was a teaching fellow in the Statistics Department.

Ina Noble, Marketing Research Services Consultant

Ms. Noble has over twenty years of experience in the healthcare industry in tactical marketing, strategic marketing, business development and sales support.

Responsibilities have included managing cross functional teams; developing and implementing business plans; forecasting; developing and implementing promotions; maintaining and increasing the profitability of multi-million dollar product lines; new product assessment; developing and implementing sales and product training programs; and project management in highly competitive environments.

Previously Ms. Noble held various sales and marketing positions with SMG Marketing Group, IMS, Dentsply International, Becton Dickinson and Company, EM Diagnostics, Inc. and ER Squibb and Sons, Inc. Positions included Account Director, Senior Product Manager, Program Manager, Training Specialist, and Research Associate. In addition, she was an Education Coordinator responsible for a Medical Technology program and served on the adjunct faculty of Rutgers University where she taught Hematology and Parasitology to seniors in the medical technology program.
Ms. Noble received a Bachelor of Science degree from the University of Pennsylvania in 1972 and a Masters in Business Administration from Rutgers University in 1980.

Mr. Berke provides guidance for legal affairs and consults on various operations matters.

Responsibilities have included developing and expanding of Internet services; managing of Internet market research program; developing new products and services; planning and implementation of new computer network and Internet infrastructure; managing technical and non-technical support staff; project management of complex Internet marketing and market research programs; providing legal guidance in areas of contract, Internet, trademark and privacy related issues.

Previously Mr. Berke held various legal and academic positions including a private law practice and serving as an adjunct faculty member of the Community College of Philadelphia.

Mr. Berke received a BA from the State University of New York at Stony Brook in 1987 and a JD from Boston College in 1991. He is licensed to practice law before the courts of the Commonwealth of Pennsylvania, the Commonwealth of Massachusetts, U.S. District Court for the Eastern District of Pennsylvania and the U.S. Court of International Trade